Oh Instagram you pesky little app, making us fall unequivocally in love with you then once we’re all hooked, taking away all the little traits we feel for in the first place. Making us long for the ‘good old days’ of grainy dinner snaps and pictures of cats. That being said, there is still a lot to love about the platform that brought us flatlays and an abundance of coffee shots, it is, and will always be a place to learn, grow and hone creativity and in the short few years that I have been a member Instagram has taught me a lot about interior design.
How to style
If you scroll back far enough on anyone’s feed chances are you will find some dodgy snaps from way back, before we all realised that natural light and a bit of gentle styling can make photos look *almost* professional. Out of curiosity I took a scroll down memory lane on my own account and the urge to delete some of the hilarious photographs was strong, I mean my very first photo was of a field of cows!
Once people starting taking Instagram seriously, posting beautiful styled shots on the daily, that’s when it started to become this incredible and inspiring place. For me, seeing other creative imagery really sparks up the imagination, the more beautifully curated photos that I assimilate the more confident I feel in knowing how to style up a vignette, but that doesn’t just translate into my feed, it has become a part of my interiors as well. Instagram has shown me so much from; how to style shelves using the rule of three (thanks Kate La Vie) to making my bed look the perfect balance of well made but not fussy, it’s the platform that just keeps giving.
Incredible Interiors Are More Than Just A Formula
The homes I find myself drawn to on the platform are the ones with real personality, sure, your abode could be perfect on plan but in reality they could end up looking flat and un-lived in. The beauty of Instagram is that it shows real homes, not the dirty dishes building up in the sink kind of real, but homes that are lived in and loved in. I adore seeing the ‘ugly’ side of peoples lives, the strange little nick-nacks with stories behind them and the personal pictures that hang on their walls, Instagram fulfills all our voyeuristic fantasies, one 1080 x 1080px at a time.
Style Is Personal
Taste is so subjective, there are interior bloggers on Instagram with hundreds of thousands of doting followers who’s homes I personally hate. I’m not being nasty and it doesn’t mean I can’t appreciate the appeal, it’s just my personal taste and it’s perfectly okay for me to just click unfollow on their account because at the end of the day, they aren’t aiming their posts about 50 shades of beige at me. Instagram has helped me understand the meaning behind the saying ‘one man’s trash is another man’s treasure’ and to accept that, the ‘gram is not the place for nasty comments either publicly or privately it’s a place for each to be their own.
There Is *Almost* Nothing That Hasn’t Been Done Before
Nowdays with so many incredible users there is almost nothing that hasn’t been Instagramed before, yep I’ve seen the same DFS sofa on 100’s of accounts (including mine) but that doesn’t make the shot any less authentic or real. The one bad side to the fact the ‘gramming possibilities aren’t endless is the algorithm, you like one picture of a letter board and then you find 700 more pop up in your explore feed which means the ‘gram is now the place trends come to be overdone then eventually die.
People Are Amazing
Okay, so this isn’t really interiors related but I thought I would throw it out there because this is possibly the most important point. Instagram has taught me that there are genuinely lovely people out there, strangers that will cheer you on when you are doing great, pull you up when you are feeling down and help out with even the tiniest queries. The platform is full of authentically nice, creative humans and just knowing that fills me with the kind of humanitarian optimism that the news and dare I say it Twitter destroys. I’m not saying Instagram is changing the world single handedly but a lot of good has come out of the platform, so many successful awareness campaigns started on the gram!
Design and Instagram seem to go hand in hand these days so I would love to know what Instagram has taught you about interior design and style! Oh and if you fancy giving me a cheeky follow you can find me here.